Case Studies

A leading multivitamins giant was investing heavily in brand activations but continued to lose market share, while a competitor gained ground. They needed to quickly understand why their activations weren't driving growth and whether the competitor posed a long-term...

With over 120,000 SKUs in hair care, this brand needed full market data to understand the unmet needs to launch a product and update their assortment's marketing. The result a best seller with record ratings!

A toy brand launched a large TV and digital campaign to reinvigorate sales and brand equity. They needed faster feedback to decide whether to double-down on spend and how to adapt the messaging to maximize brand equity lift.

See how this multi-national haircare brand detected declining brand equity, rooted out the drivers and reversed the trend in just 3 months with a marketing campaign targeting trust messaging and targeted areas to generate buzz.

Kenvue's Michaela Cortez and i-Genie's Stan Sthanunathan present how AI can help with the data explosion and shift away from surveys, and why getting to Truth is increasingly important and difficult, and if we embrace dedicated AI we can be the transformation agents...