Our vision

Inspire and Provoke to enable transformational business outcomes for our clients

Our beliefs

We believe that insights are a means to an end. The real endgame is business outcomes.
We know that people talk about us and our brands, but not to us.
AI = Augmenting Intelligence AND Augmented Intelligence = Human Intelligence + Artificial Intelligence
We can do this faster, better and cheaper and it is POSSIBLE today thanks to technology.

Value to clients

  1. Ability to take Faster, Fact-Based Decisions
  2. "Always-On" consumer understanding
  3. Enabling doing more for less
  4. Democratizing Insights and Ideas – free-up time for driving business outcomes

Our difference

User-Centric Tools

Our tools answer sticky business questions/use cases

Comprehensive Data

Comprehensive data sources – not just social media

Superior Algorithms

Proprietary algorithms powering analytics

Cost Efficient

Our services include the cost of data (unless you want us to use specific data sources you have access to)

Domain Knowledge

We have in-depth knowledge of business needs – our founders worked in large MNCs for decades

Beyond dashboards and social listening tools

YES... We also do social listening

AND... Our data sources are very comprehensive - not just social media conversation

YES... We also use AI/ML

AND... We have honed our skills in CPG companies to enable growth

YES, we also do high-end analytics

AND… we add our secret sauce!

  • Search Word analytics

  • Natural Language Scripting Powered by GPT4

  • Dashboards focused on use cases

Our Products

AI/ML: Enabling and Sustaining the NEXT BIG THING for your business

Growth Enabling Tools from i-Genie.ai


Identify acquisition candidates at a very early stage with a high degree of confidence.

Create qualified & quantified innovation ideas powered by AI/ML/GPT4

i-Genie.Category Trend
Spot trends before competitors do AND separate fads from trends


i-Genie:CX Bench
Benchmark your product quality against competitors. Understand drivers of performance

i-Genie.Brand Equity Pulse
Monitor Brand Equity vs competition. Understand drivers of Brand


Real-time monitoring of PR/crisis with predictive analytics on when and how to respond (or not)

The Team

Our leadership team


Stan Sthanunathan


Paul Van Gendt


Advisory Board Members


Keith Weed

Ex-CMCO of Unilever plc

Andrew Appel

Ex-CEO of IRI Worldwide

Francisco X. Crespo

BCG Executive Coach and Senior Advisor



Our Clients



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